Press Releases

Nurun Taps Bill Lawrence as Vice President, Managing Director

Strategic, Atlanta-based hire designed to strengthen Nurun's North American Management Team

ATLANTA, Sept. 8, 2008 - Nurun Inc., a global interactive marketing agency, today announced that Bill Lawrence has joined the agency as vice president, managing director. Lawrence will lead Nurun's office in Atlanta and will be responsible for business development efforts and client support in the Southeast. He joins the existing North American Management Team reporting to the president of North America, and works closely with the agency's practice leaders on development of digital strategy, client-based initiatives, and increasing the company's overall presence throughout the United States as well as North America.

"Nurun is committed to growth in North America, and a part of that strategy involves strengthening our presence in the United States, which includes the Southeast - now a hub for Fortune 500 companies, and an important region within our organization for business development and client service," said Steve Carbone, president, North America, Nurun. "When it came to identifying an individual who had the personal and professional qualities, as well as outstanding leadership skills, Bill was a perfect fit.

"Not only does Bill understand the interactive marketing industry and the intricate nature of agency life, he also has a proven track record of delivering strategic, worldclass service to some of the largest and most complex corporations," added Carbone. "Bill embodies the type of excellence we look for in the individuals who comprise the leadership team at Nurun in North America."

Lawrence joins Nurun with more than two decades in the technology and eBusiness industries. Most recently he was vice president, group director at Digitas in Atlanta. There, he managed key accounts for the agency, including the Delta Airlines business, where he led the comprehensive rebranding initiative and relaunch of Delta.com, and spearheaded all interactive-related marketing efforts.

His foray into the interactive agency world dates back to his days as a vice president, director, at Modem Media (which merged with Digitas in 2004), where he first began working with Delta Airlines and was responsible for locking in Digitas as the only domestic agency to remain throughout the airline's bankruptcy filing and subsequent emergence. Under his leadership, Lawrence ensured that the merger of the Modem Media and Digitas teams was a smooth and productive one - for both agencies and clients.

"The decision to join Nurun boiled down to the vision the company presented - not just in Atlanta, but throughout the entire United States," said Lawrence. "The Southeastern region of the United States has become rich with the opportunity to work side by side and support some of the world's most respected organizations, and plays a key role in our North American strategy. I look forward to working with Nurun's talented professionals around the globe in order to strengthen our footprint throughout North America."


About Nurun Inc.
Nurun Inc., a subsidiary of Quebecor Media Inc., is a global company which strategizes, executes and measures interactive programs that use technologies. From building awareness to acquiring and retaining customers, Nurun's solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1995, Nurun has worked with a wide variety of companies and organizations including: L'Oréal, Groupe Danone, AT&T, Louis Vuitton, Thales, Home Depot, Pleasant Holidays, Renault, Europcar, Microsoft (MSN), Equifax, Telecom Italia and the government of Quebec. Nurun's centers of expertise employ more than 800 professionals in Canada, the United States, Europe and China.

Nurun Media Contact
Nancy E. Bistritz
(Office) 404.591.1652
(Mobile) 770.309.3199
nancy.bistritz@nurun.com