Press Releases

CHUPA CHUPS celebrates 50 years with Nurun

PARIS, May 27, 2008 - Chupa Chups, the famous international lollipop company, celebrates its 50th anniversary in 2008. For this occasion, the brand known and loved by children of all ages has launched the festivities by offering fans a collector's site that looks back at 50 years of history, www.chupachups.com.

Chupa Chups chose Nurun to create the site.

The agency envisioned a virtual candy box, an animated voyage that takes users through time to discover 50 years of history, as imagined by Chupa Chups.

The creative minds of Nurun worked in five languages - Spanish, French, English, German and Italian - to develop a site that will remain online throughout 2008.

An imaginative, playful world

This anniversary site was designed in the brand's image - cheerful, colorful and festive - with a fluid and playful navigation.

It was designed to travel with the user through a timeline of historical, political and cultural events that have marked the brand's 50 successful years. Users float along through an animated scene with colorful characters and images typical of the Chupa Chups world.

A virtual journey through 50 years of history

Visitors not only discover the major events that have marked the international brand during the past 50 years, but also watch the iconic lollipop as it lands on the moon, lives through the hippie era and welcomes the new millennium.

At the animation's close, a ribbon unravels to display a menu to access the different site sections and games.

www.chupachups.com by Nurun



About Nurun Inc.
Nurun Inc., a subsidiary of Quebecor Media Inc., is a global company which strategizes, executes and measures interactive programs that use technologies. From building awareness to acquiring and retaining customers, Nurun's solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1995, Nurun has worked with a wide variety of companies and organizations including: L'Oréal, Groupe Danone, AT&T, Louis Vuitton, Thales, Home Depot, Pleasant Holidays, Renault, Europcar, Microsoft (MSN), Equifax, Telecom Italia and the government of Quebec. Nurun's centers of expertise employ more than 800 professionals in Canada, the United States, Europe and China.

Nurun France Press Office
Myriam de Chassey
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myriam@idenium.com

Gabinete de comunicación Nurun
Eva García
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eva.garcia@nurun.com