Acquiring Customers

Today's landscape looks very different from yesterday's; however, the fundamentals of direct marketing and customer relationships still apply. Marketing communications are about delivering the right message, to the right audience, in the right context. Delivery is then followed by diligent measurement and aggressive optimization.

Nurun's interactive marketing teams plan, manage and optimize a wide range of customer acquisition programs. Media, creative and optimization specialists work together to develop targeted interactive advertising, partnerships and revenue-sharing arrangements, search engine marketing (paid search), search engine optimization (organic) and other means to reach, engage, and convert members of the target audience.

Whether it is delivering bookings to the Pleasant Holidays travel website, or shoppers to homedepot.ca, our mandate is to deliver cost-effective conversions or acquisitions through the specific plans we create and optimize, as well as integrating with all other media to allow for consistency and efficiency of the entire acquisition plan.