To launch the new Fall/Winter 2011-12 collection, Nurun brought the Lacoste L!ve party to Berlin, giving users an insider’s view into some of the city’s most exclusive spots.
The interactive video experience invites users to join the players in the story, through split or merged screens, and mix their own soundtrack all while taking in the sites and sounds of Berlin. Users can watch branded films, view the new collection and plot their favourite spots in the city on the Lacoste L!ve Google Map.
Designed for French retailer La Redoute, the new webzine On Ose! is a one-of-a-kind digital experience that captures the essence of leading print fashion publications.
EDF, a leading energy company in Europe, launched a new user-centric intranet for its more than 160,000 employees.
Built in six months, based on user feedback and the client’s need, EDF’s new intranet is collaborative and participative by nature, and facilitates an intuitive user experience across all corporate digital tools. Employees can enjoy enhanced networking, increased knowledge sharing and dynamic content syndication.
Vertical, modular and immersive, the new L’Oréal Paris website enhances the user experience by fully integrating scroll functionality.
Without leaving the page, users can easily navigate through product information, connect to the social world and get best-in-class advice from beauty pros. The new content-browsing experience has resulted in a significant increase in the average time spent on the L’Oréal homepage.
The new B&YOU website allows users to take control of their mobile experience in a sleek and simple web environment.
The digital ecosystem leverages all social media platforms to enhance interaction, and enables users to connect with members of the B&YOU community to share ideas and troubleshoot problems. This eliminates the need for traditional client-based customer service, making B&YOU a 100% online mobile operator. As a result, user registration, forum participation and community-based product ideation rates have all significantly increased.
As Ubisoft introduced the next stage in the evolution of music games with the launch of Rocksmith - the first videogame that lets you play and learn with a real guitar - Nurun set up an innovative approach to engage music connoisseurs toward exclusive, social-by-design content. Made to share. Made to react. Made to participate.
Go behind the music and become part of an online community of rock stars with The Amplifier. The official Rocksmith magazine is fully integrated on Facebook and features Authentic Guitar Games, the Rock Code of conduct, the Guitar Bible and an inside look at emerging Canadian artists. Get fun and exclusive content tailor-made by Ubisoft.
Discover the luxury brand’s heritage and visionary spirit at Tagheuer.com
The Tag Heuer website is the new digital identity for the prestigious watchmaker. It combines technology with history to meet the expectations of the luxury consumer. The site illustrates the brand’s story and its evolution since 1860.
Tesla Motors is an innovative car company launching radically new products into a familiar category. Their challenge: educate potential buyers on the power of electric and launch a new brand. Odopod’s first task as their agency of record was to refresh the brand's digital platform.
Next, Odopod helped them with their innovative new retail strategy. The idea: create retail experiences in high-end shopping areas across the U.S. The highlight of the new stores is the series of interactive kiosks designed and developed by Odopod.
Get more than you imagined on the Fujifilm Italia Facebook page.
Fujifilm Italia, one of the leading brands of imagery technology in the world, is providing its users with a real digital experience on its official Facebook page. The page is an interactive experience designed to showcase new products, generate discussion with the customer and illustrate the brand’s initiatives.
Jamie Oliver’s wish is to help "create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity."
To spread the word and help make his dream a reality, we enhanced the official Food Revolution Community Facebook page with an interactive map, information on how to make a difference in your community, a strong push to the petition, mini campaigns driving to episodes of the Food Revolution, and much more.
The Instant Beauty smartphone app makes it simple for the consumer to purchase cosmetic products.
Instant Beauty allows the consumer to easily access the world of L’Oréal Paris: product details and ingredients, expert advice, tutorials, consumer reviews and much more. It’s even possible to recommend products to friends on Facebook or Twitter directly from the store.
SEAT celebrates 60 years with a digital stroll down memory lane.
To promote the Spanish carmaker’s 60th anniversary, we created an interactive and multimedia channel on YouTube where the user can take a virtual drive down SEAT’s past, present and future. Inside the page, the user can record a personal video and take advantage of exclusive prizes and promotions.
The Board of Montréal Museum Directors brings 35 museums to your fingertips allowing art to flourish outside the museum walls and giving art curators a voice.
The Montreal Museums iPhone and iPod touch app makes museums more accessible to the public. With geopositioning technology, the free app allows users to easily search and find nearby museums. It also offers descriptions, images of stunning works of arts, pre-launch invites for exhibitions and more.
To promote the launch of Sopalista, a line of minute-ready soups, we created a “mobile mother” who shares her years of wisdom with the user everyday.
MAM-I by Sopalista is a free iPhone app designed to emulate the qualities of an affectionate, doting mom. The app serves up a daily dose of common phrases from mom, homemade recipes, a “call mum” reminder button and a trusty alarm clock.
To promote the launch of Lacoste’s youthful fashion line by inviting customers to be apart of the L!VE party.
In order to grab the attention of the younger demographic, we created an unexpected web experience by establishing an interactive relationship. Lacoste L!VE invites you to live the party (and discover the new Lacoste line) by joining the growing community on Facebook.
In search of the ultimate Sea-Doo fan, and the brand’s new ambassador, BRP held an online contest to create a social amplifier for fans and reward the most influential ones.
Each contestant created an online profile, uploaded their photos and videos and submitted an essay in the hopes of becoming the Ultimate Sea-Doo Fan. The two finalists were invited to the BRP Club in Montreal for a sneak peak at the new 2012 models. The winner, who received a slew of prizes, was announced at the Club and on the Sea-Doo Facebook page.
Bledina accompanies women on their journey from pregnancy to motherhood, providing guidance every step of the way.
Bledina.com is an all-inclusive website offering expert content, digital services and support through dialogue. It’s designed to provide personalized content for moms and moms-to-be, reliable sources of information and a secure forum to share tips and tricks with others.
The 1 Million Search is proof that anyone can be a star.
For the launch of 1 Million Fragrance, Paco Rabanne turns the consumer into an instant star online. Simply type your name and upload your picture to gain access to a galaxy of sites. It’s the first search engine that turns the user into an online sensation.
Help bring solar lighting to 250 schools in Africa by raising awareness and increasing the sales of Energizer products during the holiday season.
The Light Up Africa video was created to tell the story of the thousands of schoolchildren in Mauritania who are without electricity. With each Energizer battery purchase, the consumer can change the story’s ending, via a QR code, and help unlock the potential of thousands of schoolchildren across the country.
Every year Caja Madrid publishes a Corporate Social Responsibility report. In 2010 it went digital.
To promote the Spanish financial group’s philosophy of preserving and optimizing natural resources, Caja Madrid requested an attractive and simple digital report that’s easy for its Spanish- and English-speaking audience to navigate on a computer or mobile device.
The SPX website creates a cohesive user experience among a global group of business units.
The award-winning SPX website reflects a customer-centric user experience that allows visitors to easily navigate through SPX products and services, the many industries the company touches and a wealth of information. It’s an online experience that puts power into the hands of the SPX customer.
