From: Subject: =?Windows-1252?Q?Campa=F1a_aniversario_de_Seat_que_incluye_por_primera_ve?= =?Windows-1252?Q?z_un_canal_en_YouTube_-_Noticia_-_Bienes_Duraderos_-_Mar?= =?Windows-1252?Q?ketingNews.es?= Date: Tue, 19 Oct 2010 12:55:00 +0200 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_006F_01CB6F8C.D73BB4B0" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.5994 This is a multi-part message in MIME format. ------=_NextPart_000_006F_01CB6F8C.D73BB4B0 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.marketingnews.es/bienes-duraderos/noticia/1051558028105/seat-campana-multimedia-60-aniversario.1.html =EF=BB=BF Campa=C3=B1a = aniversario de Seat que incluye por primera vez un canal en YouTube - = Noticia - Bienes Duraderos - MarketingNews.es

19 de octubre 2010

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Bienes Duraderos

Campa=C3=B1a aniversario de Seat que incluye por primera vez un = canal en YouTube=20

11 Octubre 2010

Seat est=C3=A1 celebrando su 60 aniversario y = quiere cerrar este=20 a=C3=B1o tan especial a lo grande con una campa=C3=B1a con la que quiere = innovar. Adem=C3=A1s=20 de las campa=C3=B1as de radio, prensa y televisi=C3=B3n, la firma = automovil=C3=ADstica ha=20 creado un canal exclusivo en YouTube. Esta acci=C3=B3n supone un hito en = la=20 estrategia de comunicaci=C3=B3n de Seat, ya que es la primera vez que se = crean=20 contenidos espec=C3=ADficos para un canal digital.

3D"Campa=C3=B1a

El canal de YouTube ofrece a sus usuarios la = posibilidad de=20 darse una vuelta por un mundo virtual que presenta cinco espacios: los = mitos de=20 Seat, donde se muestra el legado de los coches m=C3=A1s = emblem=C3=A1ticos de la marca; la=20 zona metropolitana, donde se puede acceder a los spots e = informaci=C3=B3n de la red;=20 el =C3=A1rea de medioambiente, con informaci=C3=B3n sobre las = actividades de I+D+i; el=20 =C3=A1rea dedicada a los procesos de fabricaci=C3=B3n sostenible; y una = mirada al futuro=20 donde se presenta c=C3=B3mo ser=C3=A1 el autom=C3=B3vil = el=C3=A9ctrico.


Adem=C3=A1s, en este canal, de cuya = idea y desarrollo=20 es responsable Nurun, el internauta tendr=C3=A1 la oportunidad de = conocer las=20 ofertas de los modelos de la gama del 60 aniversario, entrar en el = sorteo de=20 cuarenta visitas guiadas a las instalaciones de la firma en Martorell=20 (Barcelona) y participar en un concurso de v=C3=ADdeo que ofrece hasta = 60 cuentas=20 Premium en Spotify.

Bajo el t=C3=ADtulo =E2=80=9CEsto no ha hecho = m=C3=A1s que empezar=E2=80=9D, Seat estren=C3=B3=20 el pasado viernes su campa=C3=B1a de televisi=C3=B3n. Su agencia = habitual, Atletico=20 International, ha creado el anuncio, que utiliza una versi=C3=B3n del = tema Amigos=20 para siempre. Para televisi=C3=B3n se han creado dos pel=C3=ADculas = institucionales (de=20 45=E2=80=9D y 30=E2=80=9D) y tres m=C3=A1s para distintos modelos, el = Ibiza, el Le=C3=B3n y el Altea=20 (todas de 20=E2=80=9D).


Los actos por el aniversario de Seat comenzaron = el pasado=20 d=C3=ADa 25 de septiembre con un concierto en la Ciudad de las Artes y = las Ciencias=20 de Valencia en el que participaron El Sue=C3=B1o de Morfeo, Taxi y = Georgina.=20
Seg=C3=BAn un comunicado de la compa=C3=B1=C3=ADa, Seat es = l=C3=ADder del mercado espa=C3=B1ol, l=C3=ADder=20 de ventas en veh=C3=ADculos de bajas emisiones, exporta a m=C3=A1s de 70 = pa=C3=ADses y es la=20 segunda compa=C3=B1=C3=ADa que m=C3=A1s invierte en I+D+i en = Espa=C3=B1a.

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Las =E2=80=98Elenas Salgado=E2=80=99 de Campofr=C3=ADo = ganan el gran premio en los=20 Eficacia

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