Try reading our minds
Our experts and practice leaders share insights on interactive marketing, digital media, technology and more.
OPINIONS AND ANALYSIS
Targeting a Moving UserBy Amy Manus, Director of Media, Nurun Atlanta / Feb 19, 2010
Users have become accustomed to free content at their fingertips and are using the online platform t ...
And Now, A Word From Our SponsorBy Nancy Bistritz / Feb 9, 2010
Recently, I had the day off of work and decided to spend the bulk of it at a local landmark. Stone M ...
Everyone Else Is Doing ItBy Bill Lawrence / Dec 1, 2009
Get back to basics before you all jump off a bridge ...
Know when to push… and when to pullBy Jean Pascal Mathieu and Christian Quenneville / Oct 30, 2009
Digital or traditional media? Before choosing channels, consider these key points ...
“eCommerce” will fade – but shopping will remainBy Debbie Carkner and Séverine Jarry / Aug 27, 2008
As Web and mobile technologies make it fast and simple to move between channels, the distinction bet ...
Logging In: Tools of the TradeBy Jean Pascal Mathieu, Vice President, Strategy / Mar 31, 2009
While the "official" definition of media may be pretty clear (media is generally defined as "tools t ...
Five Finger Tactics of Reputation ManagementBy Ted Rooke, Director of Search Marketing at Nurun / Mar 31, 2009
Whoever said, "It takes 20 minutes to build a reputation and five minutes to ruin it" was clearly a ...
Is originality dead or is it too risky to come up with something new?By Laura Spaugh, Director of client services, Nurun Atlanta / Mar 31, 2009
When was the last time you saw a movie that was based on original content – where the basic premise ...
What Is China's Internet Marketing Outlook For 2009?By Yann Lombard-Platet, President, Nurun Asia / Mar 9, 2009
With the current economic crisis, I have been frequently asked what will be the outlook for China's ...
Mobile Web: A new channel to conquer & master By Kais Makhlouf, Vice President, Strategic Partnerships / Jan 26, 2009
The far side of the tipping point ...
Measurability is a double-edged sword for online advertisingBy Jonathan Baldwin, Campaign Management Director, Nurun Atlanta / Jan 15, 2009
One of the great things about online advertising is that it is so quantifiable. Finally, here is a m ...
Use localized content to build a global audienceBy Sheila Mooney, Director of Content Development, Nurun Montreal / Dec 8, 2008
Consumers will seek out brand content, but only if it appeals to them on a local and personal level. ...
Content strategy is an audience strategyBy Olivier Binisti, Content Manager, Nurun France / Nov 3, 2008
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Luxury online: Geek is the new chicBy Taline Mouradian, Strategic planning director at Nurun / Oct 22, 2008
After lagging behind for five to 10 years, luxury powerhouses have recently tried communication coup ...
The value of crowds or... what are your friends worthBy Jean Pascal Mathieu, Vice President, Strategy / Oct 19, 2008
While it's obvious that networks, all kinds of networks – social, professional, groups of frie ...
Brands and communitiesBy Jean Pascal Mathieu, Vice President, Strategy /
Do you want your brand to have more friends, buddies, boosters…? Then you’ve got to... Justify Their ...
The Digital AnimalBy Pablo Melchor, VP and General Manager, Nurun Spain / Sep 14, 2008
Digital media and devices are everywhere in our daily lives, to the point that most of us can barely ...
El animal digitalBy Pablo Melchor Director general de Nurun / Sep 13, 2008
Llevaba bastante tiempo queriendo escribir un artículo acerca del hombre como animal digital: ¿qué o ...
Can Flash and search be friends?By Montreal’s Flash team with Sheila Mooney / Jun 27, 2008
Creative solutions for building search engine-friendly Flash websites ...
Looking beyond the search engineBy Ted Rooke, director of search engine marketing / Jun 27, 2008
As consumers discover novel ways to access information through new digital technologies and devices, ...
Is your B2I strategy in place?By Jean Pascal Mathieu, Vice President, Strategy / Mar 27, 2008
Influence: marketing that money can't buy. B2I, or Business to Influentials: how to identify, qualif ...
What is flow marketing? By Jean Pascal Mathieu, Vice President, Strategy / Dec 12, 2007
Brand-to-mass marketing: traditional, top-down, generic.
Flow Marketing: digital, personal, ti ...
Flow Marketing: digital, personal, ti ...
Previous Forums
Can government learn from brands?Mar 5, 2010
Like marketers, eGovernment agencies seek to connect with their audiences online to serve them bette ...
With the wealth of data at their command, marketers can target consumers with uncanny precision, off ...
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Should Campaigns Change Their Game?Sep 7, 2009
Does it still make sense to launch a new product or service with traditional media?
Or can bra ...
Or can bra ...
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The Future of eCommerceJul 6, 2009
Are eCommerce websites becoming irrelevant? Do offline channels hold the edge when it comes to deliv ...
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HOW WE THINK