Can government learn from brands?
Like marketers, eGovernment agencies seek to connect with their audiences online to serve them better and build strong relationships. From blogs to social networks to Twitter, governments are testing social media channels to encourage participation. But will tactics that work for consumers succeed with citizens?
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The Future of eCommerceJul 6, 2009
Are eCommerce websites becoming irrelevant? Do offline channels hold the edge when it comes to delivering a satisfying experience? As eCommerce evolves worldwide, we challenged our experts to look ahead. We asked them, “what will the landscape look like when global online sales hit $1 trillion?”
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(54 Comments)
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Should Campaigns Change Their Game?Sep 7, 2009
Does it still make sense to launch a new product or service with traditional media?
Or can brands now dispense with billboards, print, TV… and rely exclusively on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
Or can brands now dispense with billboards, print, TV… and rely exclusively on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
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(47 Comments)
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With the wealth of data at their command, marketers can target consumers with uncanny precision, offering tailor-made deals at the very moment people seem most willing to buy. Will this trend result in more sales and more satisfied customers?
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(14 Comments)
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Our Experts Weigh In
ADD YOUR VOICE
The Open Forum is a public platform where Nurun people, our clients and industry colleagues can express their ideas on the evolution of digital media and technologies. Every two months, our experts offer their forward-looking perspectives on an industry topic. Discussions are active for three weeks, after which a POV based on the discussion is published here on the site.
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Catherine D
21:02pm on March 11, 2010
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J'aime beaucoup! J'espère que les dirigeants des ministères auront la chance de voir cette présentation. Elle pourrait ouvrir la porte à des changements importants.
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It'll be very interesting to see how this all develops. On the citizens' side: I can see the notion of privacy being an important factor... But if gov't is simply giving people easy access to the tools they need or can't find, I think it's a win-win for everyone. If they're providing an outlet for people to have their voice heard, I think it's also brilliant (I mean look at what it did for Obama).
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i agree :-) à mon avis, il s'agit de la réelle cyberdémocratie.
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Considering 3 out of every 5canadians has a Facebook profile, it seems obvious to me that government agencies would consider this channel as one of the most effective means of communications, particulary in the 18-34 demographic whom are generally less engaged in government affairs. It is also an opportunity to provide valuable services and information at the point of need for citizens and evaluate their effectiveness in real time.
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De plus, ce qui est me semble intéressant c'est d'explorer comment nous pouvons intégrer les principes mêmes de ce qui rend un média "social" à la prestation électronique de service des ministères et organismes.
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À voir la croissance des groupes Facebook regroupant des citoyens qui dénoncent les pratiques gouvernementales douteuses, l’État n’a plus le choix de s’impliquer et surtout, il doit répondre en utilisant les mêmes plateformes collaboratives s’il veut renforcer les liens et bâtir une crédibilité avec ses auditeurs.
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In a world in which information is like air, what happens to power? ---- For all of us who are interested in the impact and implications of cyberdemocracy: