MONTREAL, February 17, 2010 – Just a few short months into a digital collaboration with TAG Heuer, Nurun Inc., a global interactive marketing agency, announced the launch of the Monaco V4 watch online.
This digital device, which represents the first rollout of the brand’s new web strategy, is as exclusive as the watch itself and positions TAG Heuer as one of the most innovative watchmakers, both on the wrist and the web.
‘Within a two month timeframe, we challenged ourselves to design and create a custom full flash site with rich content that revealed the origins of this unprecedented quest by TAG Heuer to create a piece that breaks away from the fundamental principles of watchmaking,’ said Antoine Pabst, President of Nurun France.
Users are invited to discover this revolutionary time piece by visiting www.monaco-v4.com where they are welcomed into the elusive TAG Heuer headquarters via video interviews with 4 key players, including Jean Christophe Babin, President and CEO and Guy Semon, Vice President of Sciences and Technology. Nurun oversaw the design, scriptwriting and production of 10 videos in total which may also be viewed at the urls listed below:
http://www.youtube.com/user/TAGHeuerOnline
http://www.facebook.com/TAGHeuer#/TAGHeuer?v=app_4949752878
http://www.monaco-v4.com/#/visions
An iPhone application (http://bit.ly/6T0lhI) was developed by Hortis, a Swiss agency, in partnership with Nurun to mark the launch. Images of the iPhone application can be viewed here: http://www.flickr.com/photos/tagheueronline/sets/72157622932091804/
About Nurun
Nurun Inc., a subsidiary of Quebecor Media Inc., is a global company, which strategizes, executes and measures interactive programs that use technologies. From building awareness to acquiring and retaining customers, Nurun’s solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1995, Nurun has worked with a wide variety of companies and organizations including: L’Oréal, Groupe Danone, AT&T, Louis Vuitton, Thales, Home Depot, Pleasant Holidays, Renault, Europcar, Microsoft (MSN), Equifax, Telecom Italia and the government of Quebec. Nurun’s centers of expertise employ more than 800 professionals in Canada, the United States, Europe and China. For more information, please visit www.nurun.com.