Paris, October 15 2009 – Just released! The 1st edition of the Nurun-Ifop barometer on the influence of media. The objective of the survey : determine how much of an influence different types of media have in shaping customers’ purchasing decisions.
The survey examined 19 different products and services.

Participants were asked:
- what type of media they had been exposed to before making their decision – TV, radio, print, Internet, billboards, in-store communication
- how did that exposure shape their opinion and decision
- how each media contributed to inform them on the category, to create trust and generate desire for purchase

Detailed results are accessible in the French presentation below.

For more information, contact us at par.contact@nurun.com