ATLANTA, Oct. 12, 2009 – Nurun, a global interactive marketing agency, today announces its relationship with Camp Twin Lakes, a Georgia-based not-for-profit organization that offers year-round programs for children facing special challenges. Nurun provided creative, distribution, and online advertising strategy for Camp Twin Lakes’ Partners Card initiative, the organization’s largest annual fundraiser. 2009 marks the first year the Partners Card will be available for purchase online.

The Camp Twin Lakes Partners Cards can be purchased for $60 through participating retailers, volunteer card sellers, and at www.partnerscard.com. From Oct. 17-25, card purchasers may use the card at more than 550 participating retailers and restaurants and receive a 20 percent discount. One-hundred percent of the initial cost of the card goes directly toward Camp Twin Lakes.

The Partners Card Web site, provides an extensive list of all the retailers involved this year, as well as the free booklets shoppers will receive after their purchase of a card. As part of the online effort, Nurun’s creative team worked with Camp Twin Lakes to build customized landing pages and e-mail templates for Camp Twin Lakes’ target audiences during the fundraiser: past purchasers, volunteers, partner organizations, and stores and restaurants.

Nurun’s campaign management team ensured proper delivery of all of the landing pages and templates, and its media team utilized previously established relationships with media properties (Platform A and Thrillist) to secure value-added opportunities and programs.

“Nurun’s effort with Camp Twin Lakes was truly a collective one,” said Bill Lawrence, managing director and vice president, Nurun Atlanta. “Not only was our agency touched by the mission and purpose of Camp Twin Lakes, but we were extremely moved by the children whose lives are improved by their experience at camp. The support we provided Camp Twin Lakes was a way to be a direct part of their effort and make an immediate contribution. All of us who worked on this project enjoyed being a part of it and look forward to seeing the results.”

According to Eric Robbins, executive director of Camp Twin Lakes, the Partners Card is now in its 12th year. “And the program continues to grow,” added Robbins. “Thanks to our sponsors, as well as organizations such as Nurun, we can continue to help send children to Camp Twin Lakes. Last year, more than 3,100 cards were purchased, raising more than $250,000 for Camp Twin Lakes.

“As a result, more than 400 children had the opportunity to create new friendships and lifelong bonds,” he said.

Card purchases online are available through the last day of the event, Oct. 25.


About Nurun Inc.
Nurun Inc., a subsidiary of Quebecor Media Inc., is a global company which strategizes, executes and measures interactive programs that use technologies. From building awareness to acquiring and retaining customers, Nurun’s solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1995, Nurun has worked with a wide variety of companies and organizations including: L’Oréal, Groupe Danone, AT&T, Louis Vuitton, Thales, Home Depot, Pleasant Holidays, Microsoft (MSN), Equifax, Telecom Italia and the government of Quebec. Nurun’s centers of expertise employ more than 800 professionals in Canada, the United States, Europe and China. For more information, please visit www.nurun.com

About Camp Twin Lakes
Camp Twin Lakes is a nonprofit organization that offers year-round recreational, therapeutic, and educational programs for children facing serious illnesses and other physical, emotional and life challenges. With its network of Partners, Camp Twin Lakes provides life-changing experiences at its state-of-the-art, fully accessible facility, located on 500 acres in Rutledge, Ga., and at other locations throughout the state. Camp Twin Lakes serves thousands of children with cancer, brain injuries, muscular dystrophy, sickle cell disease, asthma and other conditions and children who have been abused and/or neglected, allowing them to experience the joys of childhood while they grow in their confidences and capabilities. Additionally, Camp Twin Lakes gives support to families of these children and offers programs for adults with challenges. Camp Twin Lakes is accredited by the American Camp Association.