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Publicis Modem joins Publicis Nurun becoming France’s leading digital agency

Publicis Modem joins Publicis Nurun becoming France’s leading digital agency

In late 2014, Publicis Worldwide launched Nurun, its new global digital network, which brings together 4,000 digital and technical experts from around the world. Today, Publicis Modem has joined Publicis Nurun, becoming France’s leading digital agency, with 550 staff members based in its Paris offices at 133 Avenue des Champs-Elysées. The Nurun France agency has joined Razorfish.

To accommodate these changes, the agency has grown rapidly over the past few months. It has strengthened its services and expertise, in particular in creation, UX, technology, data, project management and social media. A newly developed tool, Newsdesk, is fully operational.

A new organisational structure has been made possible through the acquisition of key new clients such as SNCF and Accor Hotels (for digital strategy and ecosystems), Legrand (for digital communication and website redesign), and BNP Paribas, Carrefour, L’Oréal, PMU and Renault Europe (for projects currently being developed).

According to Christian Verger, “Our aim is to support our clients’ digital transformation, by focusing on a shared goal: innovation. For this reason, we have reviewed our methods and organisational structure; we are sharing tools, methods, partners and colleagues through the network. We are joining forces with agencies at the forefront of UX and creative technology (in San Francisco and Montreal). Our new business and the strategic importance of the projects entrusted to us by clients are the best evidence of our leadership.”

Nicolas Zunz added, “Naturally, data is central to digital innovation. Today, data influences all digital fields. Our close relationship with Publicis ETO and its 250 staff members means this skill is central to Publicis Nurun’s organisational structure. An ETO team based in our Paris office works exclusively on Publicis Nurun’s major projects.”

Publicis Nurun is run by General Managers Jean-Guy Saulou and Vincent Bouillon, Creative Director Elie Trotignon, and CEOs Christian Verger and Nicolas Zunz (who is also Vice President of Publicis France). It has 550 staff members. Major clients include Accor Hotels, Axa, BNP Paribas, Capgemini, Carrefour, Cetelem, Givenchy, Lancôme, Legrand, LG, L’Oréal, LVMH, PMU, Renault, Sanofi and SNCF.

Publicis Nurun, New rules.
We create the new and the better by blending data intelligence, creativity and design. We break the rules. We make new rules.

About Nurun:
Nurun is the digital design and technology network of Publicis Worldwide.

With over 4,000 experts in 30 offices across 15 countries, Nurun provides a unified global offering of digital solutions (products and services) at scale. Nurun helps its clients thrive in a connected world with products, services and platforms that transform the consumer experience. Nurun’s clients include Accor, AXA, Bradesco, Carrefour, Cartier, Citi, Coca Cola, GM, Google, Kingfisher, L’Oréal, LVMH, Nestle, Orange, P&G, Pernod Ricard, Renault, Sanofi, and Tesla Motors.

Contact: Catherine Helfenstein
Communication Manager, Publicis Nurun
133, Champs-Elysées, 75008 Paris, France
catherine.helfenstein@nurun.com
+33 6 18640128

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